Contextual ads show text and multimedia ads in search results. This is the most effective way to get to the top of search engines right after creating a site . Contextual advertising brings to your site only a customers, who are interested in your product or service, and the main advantage of such promotion is that you will appear in search results within 24 hours.
The main contextual advertising service is GOOGLE ADS. This service scans the texts of your site and displays text ads that correspond to the theme of the site. All contextual advertising services provide the ability to customize and modify ads as you like. Bye ordering contextual advertising on Google, you pay for your choice: for clicks on ads, for conversions - certain actions of users attracted to the site by advertising.
Contextual advertising is advertising on a topic close to the topic of your site. For example, if you have a site about animals, you can place in the search engine ads for the sale of animals, accessories for their content, the sale of feed, medicines, etc. And accordingly, you will attract target users interested in your products. The principle of keywords is used to determine the relevance of advertising material on the website. By using this principle, contextual advertising combines the interests of the advertiser and the consumer who uses the Internet to search for information about products or services. It is also important what your website or blog is about. With inexpensive topics, there is less competition and it is easier to promote the site and thus increase traffic. The most expensive advertising are insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, etc.