It takes less than a second for users to decide whether they like your website or not. 88% of your website visitors won’t come back after having a poor experience with your website.

What is website redesign?

Site redesign is a way to update the design of the site, its structure and visual display. A website redesign can take a long time to implement it and achieve the desired results. Still, it is an essential process to return interest of your ideal audience. Some reasons why you might want to redesign your website for reparation could be outdated content or interface, not enough responsive design of website pages or elements, and most importantly, the website being too slow. Ordering a website redesign is necessary if your site is still in good condition, but a certain amount of time has passed and it needs changes. Modern technologies do not stand still, therefore, over time, it is desirable to change the outdated design on the site and add new modern functionality. Also, website redesign is necessary when the company has rebranded.

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Here are some tips to ensure the highest success rates when designing and launching your new website.

1. Redefine your goals

It is best to set a redesign goal before starting to plan it all out. Is it going to be focused on rebranding? Are you optimizing or repairing? For instance, if your goal is to rebrand your site, the new redesigning elements should be able to reflect that change. Ideally, you should select typography, animations, and colors that realistically suit the new aesthetic look of your site.

2. Understand the user experience

It only makes sense, since you’re in it to increase user engagement on your website. For starters, understand the purpose for visiting your site and then plan the navigation and main menu in terms of a user’s journey. If a visitor can find your product or service information with a few clicks, there is a good chance that visitors will come back to your site.

Know more about 10 ways to ensure the success of your website redesign